Charcoal Concept
A platform for Indian cuisine with global standards
Charcoal Concepts is a platform for specialist Indian food and beverage, founded by K Hospitality Corp.
The company has a clear vision to conceptualize, incubate, develop and grow leading brands for Indian food and beverage. Indian food comes with a distinct and wide plethora of flavours. Their focus is on inspiring innovation with a growth mindset, keeping diverse Indian flavours and our customers first hospitality at the core of our ethos.
Formerly worked as a lead designer with Leaf Design, Mumbai
Project Timeline: 3 Months
My Role
User-Centric Design Language
Client Communication Coordinator
Brand Identity +Position+ Guidelines
Challenge
To integrate innovation and growth concepts in the food and space industry, keeping diverse Indian flavour as an essence to the brand.
Approach
Globalising Indian flavour Indian foods come with a distinct and broad palette of flavours. We push boundaries and expectations to give it that modern twist that makes it globally stand out.
C O N C E P T | 1
The Classic Way
Cooking authentic Indian food on a charcoal pit is traditional; achieving the correct heat is critical for perfectly cooked food. The logo route is an elegant, muted and in-depth take on this facet of cooking. The subtle degree symbol in bright red stands out against the sleek font face, exuding quality, simplicity and sophistication.
Charcoal Concept is now using it - check out their website here!
The logo route is an elegant, muted and in-depth take on this facet of cooking. The subtle degree symbol in bright red stands out against the sleek font face, exuding quality, simplicity and sophistication.
“Cooking authentic Indian food on charcoal pit is the classic way, achieving the right degree of heat is very critical for a perfectly cooked food.”
C O N C E P T | 2The Imprint
This logo route is all about celebrating the variegated texture of a charcoal lump. The strokes and lines come together in a interesting play, and the logo carries the imprints of that. In a black and white scheme, the playful strokes add a sense of processed good which comes with experience.
C O N C E P T | 3Charred Goodness
The logo is inspired by the distinctive and deep burn marks formed by cooking food on burning charcoal. The charred effect comes across in variously-sized dots, which is complemented by the circular and full-bodied font face.
C O N C E P T | 4On The Grill
This logo is an irresistible combination of charcoal through black dots and the fire under it, represented through burning red lines. It depicts the concept with sophisticated yet straightforward hues, complemented with a classy yet straight font face. It is a compelling visual symbol that comes alive through a simple yet powerful concept.
