Philips LED Bulb
PACKAGING DESIGN PROJECTFeatured on Packaging of the World Site
A Student Project Targeting Indian Rural Market to design packaging of LED to increase the selling point of the product.
Purpose of Project
The project aims to market a reliable lighting solution for the rural market of India, where the availability of power is both erratic and of shorter duration. This packaging uses only recycled paper and supplies the consumer with updated information through modern graphics to solve this problem. For the packaging, a sub-brand is created as " Jeevan Jyoti", which directly connects with the user group of the rural market as they associate the importance of light to their daily life. The Product is made of Corrugated Cardboard Sheets. The visuals on the Product conveys the Eco-friendly nature of led bulbs. Colour variations denote the different watt power of the Product.
Details
Designer: Manali Panchal
Product Designer: Nikisha Kotwal
Project Type: Student Project
School: MIT Institute Of Design
Location: India
Packaging Contents: Led Bulb
Packaging Substrate / Materials: Corrugated Cardboard Sheet
Printing Process: Digital Printing
What's Unique?
Still, in the current scenario, people living in villages in India use bulbs and a wire hanging on the roof of their Mud houses/huts. So, to use the same structure, we thought of building a packaging that could give a lamp extension with a hanging Knook.
The design for the future - could also be achieved by making laser cutting patterns of the packaging itself for use in festival sales examples in Diwali- festival of lights.
